Page impressions: The yardstick of advertising

Page views - or page impressions - measure the number of views of online content. It is primarily a commercial indicator that is determined monthly by the 'Gesellschaft für die Verbreitung von Werbeträgern e.V.' (IVW). Anyone who participates in the process is also subject to the IVW regulations.
The IVW figures are of particular interest to media providers, media agencies and other advertisers who want to use their customers' budgets as effectively as possible and are looking for suitable online advertising platforms to do so.