SEO: Reach the top with keywords

If you use Google, you also get visitors: a web crawler - also known as a 'Google bot' - visits your server and notes the latest changes to the homepage or other World Wide Web content. However, Google cannot register what happens outside the www area. This is where the realm of the 'dark net' begins.

The interest of every commercial IP address on the Internet, or even one that is only interested in 'perception', is to be 'listed' as high up as possible on Google, in the so-called 'page ranking'. Almost only links on Google's first page - as many experiments have shown - are followed by users.

This is how the net discipline of 'Search Engine Optimization' (SEO) came about. As nobody knows the code of Google's web crawler, experts try to deduce the preferences of the Google bot from changes in the listing. This has allowed a lively scene of marketers to form around SEO. This is because Google's first results page only ever offers space for a few premium positions.

There is now a consensus in SEO on the following points: 1. Google's web crawler reacts primarily to changes. A page that lies fallow for weeks will drop in the rankings, which is why it needs to be constantly updated. 2. the search and key words ('keywords'), which should lead the interested party to the target, always have a special impact if they also appear in headings and in the web address (URL). 3. all links in the offer act like catapults. Every text should branch out into the web and not just refer to its own pond. 4. backlinks accelerate the ascent again, which is why an (edited) comment function should be set up, as well as 'backlinks' should be possible.

In addition to these key SEO requirements, there are many other factors. If in doubt, just ask us. We have already brought many clients to the front page of Google.